What we need is a mindful approach to developing our online presence. If my personal website is my digital home, then my social networking profiles on Facebook and Twitter, etc. are my embassies. Embassies exist to maintain relationships with “distant lands” and to act as an outpost for people who want to connect outside my home base, not rule my life by commanding my attention.Focus on the essential. Cultivate your ties in social networks where it makes sense and is beneficial, but don’t let them become second homes. Having many homes adds clutter to your digital world just as it does in your physical world. Remember: it’s Facebook’s job to serve you, not the other way around.